If you’ve ever wondered “What’s in his stack?” — I’ve shared it all in one place.
👉 See my best picks
Let’s cut through the noise friend. You’ve probably heard of the “7 times 7 rule” in marketing—maybe from a podcast, a LinkedIn post, or that one overconfident consultant who swears by it, or from me elsewhere! Here’s the truth: it doesn’t exist. At least not in any credible marketing framework.
What does exist are rules that actually move the needle, like the 70-20-10 rule (allocating resources to proven strategies, experiments, and high-risk bets) or the golden rule of marketing: Solve problems before selling solutions.
But let’s get real. You’re not here for jargon. You’re here because you want people to buy your digital products. Not just once, but repeatedly. So let’s break down what actually works in 2026—no fluff, no outdated tactics because I do care about you.
How to Get People to Buy Digital Products (Without Being “Salesy”)
People don’t buy digital products. They buy outcomes. A $297 course isn’t a “course”—it’s the promise of a promotion, a side hustle, or freedom from a 9-to-5. Your job isn’t to pitch features. It’s to make them feel the transformation.
Here’s how:
- Lead with empathy, not urgency. Instead of “Limited-time offer!”, try: “I know how frustrating it is to waste months on strategies that don’t work. Here’s what finally did.”
- Show, don’t tell. A testimonial like “This framework saved me 10 hours a week” beats “Our tool is powerful.”
- Remove friction. If your checkout has more steps than a wedding registry, you’ve already lost them.
👉Get to know also :My Raw Notes on Why Your Digital Product Isn’t Selling (And How I Fixed It)
The 7 C’s of Digital Marketing (That Actually Matter)
Forget the buzzwords. The 7 C’s that drive real results in 2026 are:
- Clarity – Your value proposition should be clear in 5 seconds. If it’s not, you’re losing customers.
- Connection – People buy from humans, not logos. Share your story before your product.
- Convenience – Make it stupidly easy to say “yes.” One-click upsells. Pre-filled forms. No “contact us for pricing.”
- Consistency – Show up daily, even when no one’s watching. Algorithms reward reliability.
- Credibility – Social proof > fancy claims. Case studies > testimonials.
- Customization – Personalize emails, offers, and even product recommendations.
- Conversion – Optimize every step. If 80% of carts abandon, fix the cart—not the ad copy.
What Products Are in High Demand Right Now?
The market shifts fast, but these digital products are selling like hotcakes in 2026:
- AI prompt libraries (for niche industries like healthcare or legal).
- Micro-courses (under 15 minutes) on specific skills (e.g., “How to negotiate remote work contracts”).
- Done-for-you templates (Notion, Canva, or Figma) for solopreneurs.
- Community access (not just content). People pay for belonging.
👉😊The key? Solve one problem exceptionally well. Not “all the things.”
The Golden Rule of Marketing (Revisited)
It’s not “Always be closing.” It’s “Always be helping.”
When you prioritize the customer’s success over your sale, you build trust that outlasts trends. Example: A client of mine sells a $499 SEO toolkit. Instead of hard-selling, they offer a free audit. 70% of audit recipients become customers. Why? Because they proved value before asking for payment.
Your Next Step
You’ve read this far because you’re serious about selling digital products without the spammy tactics. So here’s your gift: The 6-Step Framework to Sell Digital Products That Actually Convert.
It’s not another “get rich quick” scheme. It’s the exact system I used to generate $1276 in digital sales last quarter—without paid ads. You’ll learn:
- How to identify profitable digital products (not just “what’s trending”).
- Why your pricing page is killing your sales (and how to fix it in 10 minutes).
And if you’re ready to systemize this, check out DigiPlaybook—the only framework that combines AI-powered content creation, automated funnel tracking, and real human connection. No more guesswork. Just predictable sales.
Final Thought
Marketing isn’t about tricks. It’s about respect. Respect for your audience’s time, intelligence, and goals. When you lead with that, the sales follow.
Hey! 👋 If this post saved you time, stress, or another “I give up” moment…
Do me a tiny favor? Share it with one friend who’s also grinding to make extra cash — but hates “guru” nonsense.
I don’t do fake scarcity, pop-ups, or “DM me for the secret.” Just real, messy, human advice.
When you share, you keep this blog alive… and help me afford more coffee (and fewer 3 a.m. panic sessions).
— Remon STS 💙
