If you’ve ever wondered “What’s in his stack?” — I’ve shared it all in one place.
👉 See my best picks
Let’s clear something up right away.
The digital products that make the most money are not always the hardest to create.
In fact, some of the best-selling digital products out there are surprisingly simple — boring even — but they solve a very specific problem extremely well.
That’s why beginners who understand this early often outperform people who spend months building “perfect” products that no one buys.
So in this guide, I’m breaking down the best-performing digital product types that are:
- Easy to create
- Beginner-friendly
- Proven to sell
- And scalable over time
Think of this as a complete reference you can come back to whenever you want to create or validate a digital product idea.
Why “Simple” Digital Products Often Outsell Complex Ones
Before we jump into categories, here’s the mindset shift that changes everything:
People don’t pay for effort.
They pay for relief.
If your product removes confusion, saves time, or shortcuts a painful process, it can sell extremely well — even if it’s small.
That’s why most high-performing digital products share three traits:
- Clear outcome
- Narrow focus
- Fast consumption
Now let’s break down the categories that consistently perform.
1. Templates (High Demand, Low Effort)
Templates are one of the easiest digital products to create — and one of the most profitable.
Why they sell so well:
- People want speed
- They want something done for them
- They don’t want to start from scratch
Examples of top-selling templates:
- Social media post templates
- Notion templates
- Email templates
- Sales page templates
- Content calendars
- Resume or CV templates
If someone can plug in their info and move on, they’ll happily pay.
Templates work especially well for:
- Beginners
- Busy professionals
- Creators who value time over learning
You can create these templates Using Canva or make it its platform like notion ones.
2. Checklists (Simple, but Powerful)
Checklists are underrated.
They look basic — but they sell because they reduce mental load.
People love checklists because they answer one question:
“Am I missing anything?”
High-performing checklist ideas:
- Product launch checklist
- SEO blog checklist
- Digital product creation checklist
- Pinterest or Instagram posting checklist
They’re fast to create and easy to update.
And when paired with a clear promise, they convert surprisingly well.
and pf course now you create Checklists using Canva, AI tools , checklist.gg and so on .
You Gotta know that :7 Simple Steps to Make Money Selling Digital Products (Beginner-Friendly Guide)
3. Short Guides & Playbooks
This is where clarity beats length.
Short guides (10–40 pages) consistently outperform long eBooks when:
- The problem is specific
- The audience is beginner or overwhelmed
Examples:
- “How to budget your salary in some tricks”
- “How to monetize your articles on Medium.com”
Playbooks work because they feel:
- Action-oriented
- Practical
- Non-overwhelming
This is also one of the best formats to position yourself as a guide rather than an “expert.”
Create these Guides on any text editor such as Google docs or word or even Canva.
😉I know you need this :AI for Digital Products: 15 Free Tools for Creators
4. Swipe Files (People Love Stealing What Works)
Swipe files sell because they remove guesswork.
Instead of teaching theory, you’re saying:
“Here’s what already works. Use it.”
Popular swipe file types:
- Sales page copy
- Email sequences
- Product descriptions
- Ads or headlines
- Outreach messages
If your audience is trying to sell or market something, swipe files feel like gold.
They’re fast to create — and insanely valuable to the right buyer.
5. Workbooks & Fill-In-The-Blank PDFs
These products work because they force action.
People don’t just read them — they use them.
Examples:
- Goal-setting workbooks
- Product planning workbooks
- Audience clarity workbooks
They’re especially powerful when combined with:
- Reflection questions
- Step-by-step prompts
- Clear outcomes
Workbooks also reduce refunds because users feel engaged.
Create on Canva or using AI TOOLS.
6. Bundles (Perceived Value Booster)
Bundles sell not because they’re bigger — but because they feel smarter to buy.
You can bundle:
- Templates + checklist
- Guide + workbook
- Swipe files + planner
Bundles are great because:
- You reuse existing content
- You increase average order value
- You make the decision easier
Instead of choosing one thing, buyers feel like they’re “getting everything.”
7. PLR & Editable Resources (With the Right Positioning)
PLR (Private Label Rights) products can sell extremely well when positioned correctly.
Not as “resell this and get rich” — but as:
- Time-saving assets
- Starting points
- Customizable frameworks
Examples:
- Editable planners
- Article frameworks
- Content packs
- Idea libraries
People buy these to save time, not to cheat.
Check the Digital hub :30 million digital items PLR.
8. Mini-Courses (Without Overproduction)
Mini-courses outperform big courses for beginners.
Why?
Because:
- Short commitment
- Clear result
- Lower price point
A mini-course can be:
- 3–5 short lessons
- Screen recordings
- Slides + voice
You don’t need studio production.
You need clarity.
9. Niche-Specific Products (Where the Real Gold Is)
The same product sells better when it’s niche-specific.
Compare:
- “Social Media Templates”
- “Instagram Templates for Coaches Over 40”
Same product.
Different conversion rate.
Niche products feel personal.
And personal sells.
How to Choose the Right Product for You
If you’re stuck choosing, ask yourself:
- What do people constantly ask me about?
- What did I struggle with 3–12 months ago?
- What process do I repeat over and over?
Your best product usually lives there.
A Smarter Way to Turn These Into Sales
Here’s what most people miss.
Knowing what digital products sell is only half the equation.
The real leverage is knowing:
- Which one to create first
- How to position it
- How to promote it without sounding salesy

👉That’s why I built my DigiPlaybook (MY WRITTEN COURSE= HUGE PRODUCTION) — a step-by-step system that shows you how to:
- Choose the right digital product idea
- Package it simply
- Promote it professionally
- And get consistent sales without guessing
If you want to turn any of the product types above into actual income, the DigiPlaybook gives you the exact framework I use myself.
Final Thoughts
The best digital products aren’t complicated.
They’re clear.
They’re useful.
And they solve one problem really well.
Start simple.
Launch fast.
Improve as you go.
That’s how digital products turn from “ideas” into real income.

