Digital downloads are the simplest digital product model: create a PDF (or ZIP file), deliver instantly, keep 100% profit.
This subcategory covers high-converting download types:
Planners & Journals — daily/weekly/monthly organizers (PDF + printable)
Checklists & Cheat Sheets — quick-win resources that feel valuable instantly
Swipe Files — email templates, ad copy, scripts, prompts
Guides & Mini-Courses — in-depth but concise topic breakdowns
Printables — wall art, habit trackers, activity sheets
The key to pricing downloads profitably? Specificity over length. A 5-page “Instagram Reels Checklist for Coaches” outsells a generic 50-page “Social Media Guide” every time.
→ Pro Tip: Bundle downloads (e.g., “Productivity Pack: Planner + Checklist + Tracker”) to increase average order value by 3–5x.
Let’s be real:You don’t need to be Martha Stewart with a glue gun to make money on Etsy.You just need one good idea, a little...
